Programmatic SEO Agency

Programmatic SEO, built as a system — not a page factory.

We design the data models, templates, linking graphs, and quality gates that let data-rich sites publish thousands of pages that actually deserve to rank — and prune the ones that do not.

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Scope of work

What a programmatic engagement covers

Opportunity & keyword modelling

We size the addressable query space before writing a line of template code — head terms, modifier sets, and the long-tail combinations that have real demand behind them.

Data sourcing & schema design

Your catalogue, product data, public datasets, or first-party research modelled into clean entities and attributes that a template can join against without producing thin pages.

Template systems

One template per intent, not per URL pattern — with unique modules, real supporting content, and enough differentiation that each page earns its place in the index.

Internal linking graphs

Deterministic sibling, parent, and hub links generated from the same entity graph that generates the pages, so crawl depth stays shallow at any scale.

Quality gates & index control

Minimum-data thresholds, duplication scoring, and noindex rules that stop weak pages from ever publishing — the difference between compounding and a manual action.

Measurement per template family

Crawl, index coverage, and revenue per indexed URL reported by template family, so you can retire what does not work instead of guessing.

How engagements run

Feasibility first, scale second

Feasibility sprint

Two weeks to answer one question: is there a defensible programmatic opportunity here? Query space sizing, data availability review, and a competitive teardown of who already ranks.

Architecture & pilot

Entity model, URL scheme, template specs, and a pilot batch of 50–200 pages shipped with your engineers so we can measure before we scale.

Scale-out

Roll the validated template families across the full dataset, wire the internal linking graph, and put the quality gates into your build pipeline.

Operate & prune

Monthly index-coverage reviews, refresh cycles on stale data, and deliberate pruning of template families that fail on revenue per URL.

Pricing model

Three ways to work with us

We scope per programme rather than publishing fixed packages — page count, data complexity, and engineering involvement vary too much for a price list to be honest. Here is the shape of it.

Feasibility sprint

Fixed fee · 2 weeks

A go/no-go verdict with query sizing, data model sketch, and a page-count forecast. Credited against a build engagement if you proceed.

Query space and demand model
Data availability and gap review
Competitive index teardown
Forecast: indexable pages and realistic ceiling

Build engagement

Project fee · 8–12 weeks

Architecture through validated pilot and scale-out, delivered alongside your engineering team. Scoped per programme rather than sold as a package.

Entity model, URL scheme, template specs
Pilot batch shipped and measured
Internal linking graph implementation
Quality gates in your build pipeline

Ongoing programme

Monthly retainer

For teams operating a live programmatic estate: index hygiene, template expansion, and reporting by template family.

Index coverage and crawl monitoring
New template families each quarter
Data refresh and decay management
Revenue-per-URL reporting

A good fit if

You have a real dataset: catalogue, listings, integrations, locations, or proprietary research
Engineering capacity to ship templates, or willingness to buy it
A category where long-tail search demand genuinely exists
Patience for a pilot before a full scale-out

Not a fit if

Teams wanting tens of thousands of AI-spun pages from a thin source
No dataset and no plan to build one
Categories where the long tail simply is not searched

FAQ

Programmatic SEO questions we get asked

What does a programmatic SEO agency actually do?

Three things a content agency does not: model your data into entities a template can safely join against, build the template and internal linking systems that turn that data into indexable pages, and enforce quality gates so scale never becomes thin content. Writing is the smallest part of the work.

How many pages can we realistically publish?

The honest answer is: as many as you have unique, useful data for — and not one more. Most engagements land between a few hundred and a few tens of thousands of pages. If the dataset only supports 300 genuinely differentiated pages, publishing 30,000 is how you get deindexed.

Will Google penalise programmatic pages?

Google penalises thin, duplicative, unhelpful pages regardless of how they were produced. Pages generated from real data that answer a real query rank fine. The risk lives in the quality gates, which is why we build them before the templates.

How long until programmatic pages rank?

Pilot batches typically show index coverage within 3–6 weeks and first meaningful traffic in 8–16 weeks. Full estates compound over 6–12 months as internal links mature and crawl frequency rises.

How is a programmatic SEO engagement priced?

Fixed fee for the feasibility sprint, project fee for the build, optional monthly retainer to operate the estate. We scope per programme because page count, data complexity, and engineering involvement vary enormously.

Do you need our engineering team?

Usually yes, and that is a feature. Programmatic SEO is a build problem more than a marketing problem. We write the specs, review the implementation, and can pair with your engineers — but the system lives in your codebase, not ours.

Wondering if your data supports programmatic SEO?

Book a free 30-minute call. We'll look at your dataset live and tell you whether it's worth building — even if the answer is no.

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Programmatic SEO examples

Want to see the patterns first? Our breakdown of eight worked programmatic SEO examples shows the template, data source and quality gate behind each one.

Read the 8 worked examples

Eight worked patterns with the template, data source, page count, URL shape and quality gate behind each one.

Read the guide